// The Ultimate Exhibition / Fall 2022 / Spring Fashion Show / Campaign
LISBOA FASHION WEEK
October 2022
Closing Cerimony of O Último Prefixo
Creative Direction:
Ivan Hunga Garcia
Institutions:
Moda Lisboa
Talents:
IHG
Bruno Santiago
Video and Edition:
Inês França
Hair:
420 Bombshell
MakeUp:
Antónia Rosa Atelier
Flowers:
Menez
Special Thanks to:
Gabriel Bandeira
Paulo Garcia
Nuno Madeiras
Liliana Garcia
Rodolfo Garcia
Isabel Ferrão
Sonhe Alho
O Último Prefixo expresses a collection as it moves through its own cycle of life. First emerging in spring through living materials, the garments return at the beginning of Fall to be buried, mourned, and remembered. As matter that extends beyond the body, beyond usefulness, beyond the human need to remain productive.
The campaign translates the collection’s conceptual framework into a visual narrative of seasonal passage and material metamorphosis. Its images document the garments after their active relationship with the human body, presenting them as residues, remains, and agents of potential renewal. Through this process, the clothing is observed as it moves from body to body, appearing in editorials and experimental contexts that progressively alter its meaning, behaviour, and physical condition.
The final representation of the garments on the human body is therefore understood as Limbo: the last known manifestation of the collection before it extends beyond the limits of embodiment, utility, and human productivity.
Ivan Hunga Garcia
Institutions:
Moda Lisboa
Talents:
IHG
Bruno Santiago
Video and Edition:
Inês França
Hair:
420 Bombshell
MakeUp:
Antónia Rosa Atelier
Flowers:
Menez
Special Thanks to:
Gabriel Bandeira
Paulo Garcia
Nuno Madeiras
Liliana Garcia
Rodolfo Garcia
Isabel Ferrão
Sonhe Alho
The campaign translates the collection’s conceptual framework into a visual narrative of seasonal passage and material metamorphosis. Its images document the garments after their active relationship with the human body, presenting them as residues, remains, and agents of potential renewal. Through this process, the clothing is observed as it moves from body to body, appearing in editorials and experimental contexts that progressively alter its meaning, behaviour, and physical condition.
The final representation of the garments on the human body is therefore understood as Limbo: the last known manifestation of the collection before it extends beyond the limits of embodiment, utility, and human productivity.